ASA rules against advert denigratory about competitor even if not expressly...
The Advertising Standards Authority has ruled that Imagine (an estate agency) broke the CAP Code by making an advert that was misleading and unfairly denigratory of a competitor (Claret), even though...
View ArticleASA decides Vitamin Water not “nutritious”
The Advertising Standards Authority has ruled that a Coca-Cola advert for Vitamin Water, one of its products, is misleading as it described the product as “nutritious”. The ASA considered that for a...
View ArticleASA launches advertising campaign on the online marketing regulation
The Advertising Standards Authority has started an advertising campaign to warn businesses of the impending extension of its remit to marketing on websites from 1 March 2011. As reported in Upload-IT...
View ArticleRead the small print? Make sure you can…
The Advertising Standards Authority (ASA) has ruled that small print on advertising posters should be clearly visible to a normally sighted person reading the marketing communication once from a...
View ArticleMoneysupermarket told to substantiate their claims
The Advertising Standards Authority (ASA) has ruled that a Moneysupermarket advert should not be shown again in its current form as it breached the BCAP TV Code. The ASA ruling considered a complaint...
View ArticleComparative advertiser told not to fan the flames in unfair treatment of...
Kingspan made construction products that included insulation boards and panels made with plastic foams. Rockwool produced stone wool, which was used as the insulating core of panels made and sold by...
View ArticleOfcom says ISPs should advertise average broadband speeds rather than maximum...
Ofcom, the communications regulator, has said that Internet service providers should be required to advertise the average speeds rather than the theoretical maximum speeds or “up to” figure for...
View ArticleM&S finds keyword advertising policy not smelling of roses as Advocate...
An Advocate General has given his view to the European Court of Justice in a trade mark infringement case involving keyword advertising. The case revolved around M&S sponsoring “Interflora” as a...
View ArticleCompany told to change its tune so ads wouldn’t suggest copying music onto...
3GA Ltd has been told to change its tune after its ads for its JB7 machine had been interpreted as suggesting that its products could be used for a way that infringed copyright. The JB7 machine was a...
View ArticlePhorm and BT won’t be prosecuted for targeted ad trial undertaken without...
Phorm and BT will not be prosecuted for their trial of Phorm’s targeted ad technology on BT’s users without those users’ knowledge. Following the controversial trial, it emerged that there were...
View ArticleEuropean advertising trade body sets new guidelines so Internet users can see...
The Internet Advertising Bureau Europe has published a voluntary set of guidelines that its followers can use so that Internet users can see which websites and adverts are tracking their online...
View ArticleFacebook security flaw allows advertisers to see users’ personal data
Facebook has suffered an embarrassing security flaw in which advertisers have been able to see users’ accounts, including profiles, photos, chat and messages. Symantec, the security firm, discovered...
View ArticleNEWSFLASH: New law comes into force requiring user consent when using cookies...
A new law (the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011) comes into force on 26 May requiring website operators to obtain consent of their users when placing...
View ArticleBritish Gas finds itself in hot water and is told to cool down claims of...
British Gas has been given a roasting by the Advertising Standards Authority after the heating giant fell foul of a claim that it was “committed” to carry out same-day visits to customers with no...
View ArticleASA issues guidance on advert airbrushing
The Advertising Standards Authority has issued guidance on use of airbrushing in cosmetic adverts, after ruling that some magazine adverts had been misleading because of their exaggerated product...
View ArticleTripAdvisor strongly denies claims of dishonesty on its site as ASA...
TripAdvisor – the website where travel lovers post reviews of their holiday experiences – is coming under the scrutiny of the Advertising Standards Authority after a complaint has been that its site...
View ArticleBT Infinity ad wording ruled by ASA to be misleading
The Advertising Standards Authority has ruled that BT’s wording in its adverts for the BT Infinity broadband service were misleading and should not be repeated in their current form. The investigation...
View ArticleASA reports surge in complaints for it to deal with incorrect messages on...
The Advertising Standards Authority has dealt with a surge in complaints about breaches of the CAP Code since its remit was extended to regulate content on people’s own websites. The CAP Code is a code...
View ArticleASA calls sunburn photo website competition “irresponsible”
The Advertising Standards Authority has upheld a complaint against DMC Digital’s website after it had run a competition called “earn with your burn” where entrants had to send photos of their sunburned...
View ArticleASA tells competitors to try to resolve disputes amicably before involving...
The Advertising Standards Authority has told businesses that they should try to resolve disputes with their competitors before flagging them up with the ASA. The ASA is the industry’s voluntary...
View ArticleWebsite users want more personalised ads but want to protect their privacy
55% of Internet users would rather the adverts are more personalised to what they want. Meanwhile, 90% are happy for sites to provide advertising if it means that they do not have to pay. 89% said that...
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